Role: Amazon PPC Manager
Project Goal: The client came to me with low sales and un-optimized copy ad PPC campaigns.
Solution: šø In just one month, I went from 5 figures to 6 figures! šø
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With a 4.9% ACoS, I grew my client's account from $10,000 to $103,000 in just one month!
Creating a brand is ESSENTIAL! OFF and ON Amazon. A considerable part of the account's traffic and sales came from sources other than Amazon! This emphasizes the significance of establishing a strong brand and presence outside of the Amazon platform.
From November through December, I increased sales by 847%. šš
I took over the account on November 1st and began optimizing it within the first week. The sales for November were $10,957.26.
The account had increased to $103,823.90 in sales by the end of December. š
Before creating/optimizing any advertising, the client undertook extensive keyword research. I utilized Brandon Young's Data Dive and Helium 10 for it.
Because the graphics, packaging, and copy were all meticulously constructed! My client deserves full credit in this regard. š
So far, the account has accumulated 6.81% ACoS lifetime!
I made 16 campaigns, and 90% of them are producing fantastic results!
The top three campaigns are:
š„ 1.18% ACoS - Branded KW Campaign (See Imagee 4)
š„ 6.73% ACoS - Main KW in Exact Match Type (See image 2)
š„ 5.01% ACoS - ASIN Targeting (See image 3)
My PPC optimization efforts were successful in producing considerable revenue growth and increasing important KPIs such as ACoS and ROAS.
These findings highlight the significance of:
āļø Thorough keyword analysis
āļø SEO-optimized copy
āļø Engaging Lifestyle photos (A+ content)
āļø Top-notch packaging
āļø Off-Amazon presence
Cheers!