This is a self-initiated project. In this project, I wanted to explore the process of desigining a restaurantโs brand identity. โCasaloโ is a combination of the words โcasaโ which means house and โsalo-saloโ which means to eat together.
I wanted Casalo to feel premium. However, I did not want it to feel too exclusive. Casaloโs branding is about people enjoying great food and ambience regardless of who they are. In addition, itโs about serving quality goods and service at a reasonable price.