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Casalo | Restaurant Branding
portfolio
This is a self-initiated project. In this project, I wanted to explore the process of desigining a restaurant’s brand identity. “Casalo” is a combination of the words “casa” which means house and “salo-salo” which means to eat together.
I wanted Casalo to feel premium. However, I did not want it to feel too exclusive. Casalo’s branding is about people enjoying great food and ambience regardless of who they are. In addition, it’s about serving quality goods and service at a reasonable price.
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